Intentional by nature.

Some properties can't be found on listing sites. They arrive through relationships, reputation, and knowing where to look. Palmera operates in that world, working across private islands, legacy estates, destination hospitality, and landmark properties that require a different level of expertise to acquire, position, and manage.

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Our mission

Palmera was founded on a simple belief: that the most extraordinary properties in the world deserve an equally extraordinary level of care. Not just in how they are acquired, but in how they are branded, developed, and managed over time. That is what we are built to do.

Whether we are managing a private island, positioning a legacy estate, or developing a destination property that exists outside the ordinary market, every decision is held to the same standard: does this serve the place, the people in it, and the long-term value of what it could become?

Beyond our own projects, we advise owners and investors on acquisition, brand strategy, asset management, and capital placement for properties that demand a higher level of thinking and a more intentional approach to how they are held and run over time.

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Our Values

The properties Palmera works with are not ordinary assets. They carry history, identity, and a standard of care that most firms are not built to meet. Our values reflect that. We operate with discretion, move through relationships rather than listings, and hold every project to a single question: is this truly extraordinary, and are we doing it justice.

Discretion Over Visibility

The best properties and the best clients rarely advertise themselves. Neither do we. Palmera operates through relationships, reputation, and trust built over time.

Intention at Every Scale

Whether we are advising on a private island acquisition or refining the sensory details of a single room, the level of care does not change. Extraordinary places are made in the details.

Stewardship Over Transaction

A landmark property is not just a deal to close. It is a place with a history and a future. We treat it accordingly, from the first conversation through long-term management.

Our Founder

Erica Fiorenza

Erica Fiorenza is a real estate developer, licensed real estate advisor, and the founder of Palmera. Her background spans real estate, private equity, private aviation, brand strategy, and communications. She has led multi-million-dollar residential and hospitality developments across California's most competitive markets, advised international private equity firms on U.S. market entry, and was managing partner of a private aviation firm advising clients on aircraft acquisition.

At Palmera, she works across the full real estate lifecycle, from acquisition and brand strategy to development, asset management, and sale, with a focus on unique properties that have a story to tell.
She holds a California Department of Real Estate license and is a member of the Realtors Land Institute.

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