Intentional by design.

Palmera buys, sells, develops, and designs residential, hospitality, and commercial properties across California, applying spatial psychology and sensory design to every project and transaction.

Ultra-Modern glass and steel house on mountain top at sunset with pink and blue sky.
Our mission

Palmera exists to serve the shift toward wellness-forward living by finding, creating, and backing real estate that supports health and quality of life in the places people live, stay, and spend their time.

Whether that means sourcing the right property, developing it from the ground up, or designing it to perform at the highest level, every decision is oriented toward human wellbeing and long-term value, not just aesthetics or yield. Conventional real estate pulls value from land and community until neither has much left to give. Palmera exists as a response. Beyond our own projects, we source and broker properties, advise partners, and place capital into opportunities for those seeking design-led assets that perform financially and hold up over time.

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Our Values

Palmera is grounded in the science of spatial psychology and applies it across everything we do, from the properties we source and broker to the spaces we design and develop, so that every asset we touch supports regulation, wellbeing, and everyday function.

Spaces That Support The Nervous System

Palmera draws from spatial psychology, neuroarchitecture, and healing environment research to design spaces that lower stress and make daily life easier on the body and brain.

Small, Intentional, and Human

We stay small enough that projects remain relational and real. Scarcity is not the point. Intentionality is. Growth means a network of meaningful places, not a race for volume.

Beyond the transaction

Every property we touch, whether we are brokering it, developing it, or designing it, is evaluated for what it can do for the people in it and the community around it. The deal is the beginning, not the end.

Our Founder

Erica Fiorenza is a real estate developer, advisor, and the founder of Palmera. Her background spans real estate, private equity, private aviation, design, branding, and communications, and she brings both creative vision and financial precision to every project. She has led multi-million-dollar residential and hospitality developments across California's most competitive markets, taking projects from concept through completion with a focus on storytelling, sustainability, and highly functional design. She holds a California Department of Real Estate license.
DRE# 02440610
Broker# 00606399

Smiling woman with long brown hair wearing gold hoop earrings and a shiny peach blazer.